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Archived IT - Social Media Articles
12 Sep 2017
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Which Social Media Platforms Are Right For Your Business? [66469]
Business 2 Community, September 12th, 2017

"Later this week, I'm teaching a three-hour social media bootcamp, and the goal of this bootcamp is basically to explain, in some detail, the primary social media platforms that everybody should or could be on.

The first thing I want to state is that not every social media platform is right for everybody, and a lot of times, people tend to gravitate towards the one they like to use the most, which is primarily Facebook. I mean, there are more people on Facebook than anything..."
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08 Aug 2017
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The 25 Top Social Media Management Tools for Businesses of All Sizes [65497]
jaxenter, August 8th, 2017

"How do you stay on top of all your social media marketing tasks?

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.

Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.

But how do you decide which product to use?..."
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23 May 2017
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What's The Best Social Media Platform For Your Business? [63750]
Business 2 Community, May 23rd 2017

"If you're a small business owner or have a social enterprise or nonprofit, you know that your digital marketing strategy has to encompass social media...

The first place to begin is by looking at the largest social networks. Sure, some businesses may have a particular niche where it makes sense for them to choose social media that has fewer users or a particular audience. However, generally speaking, most businesses should focus on at least some of the big platforms..."
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17 May 2017
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How To Become A Thought Leader [63493]
Business 2 Community, May 17th 2017

"The term 'thought leader' isn't new but it's certainly gaining momentum in the business world. A thought leader is anyone who is considered an expert in their field of expertise. Thought leaders are typically your go-to people when you have a question pertaining to their industry. They're highly knowledgeable and are always staying abreast of new trends in their field.

Not everyone can or will become a thought leader; it takes hard work, dedication, and persistence. You need to take a genuine interest in what you do, not just be good at it, to become an expert.

Here are some tips to becoming a thought leader..."
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07 Mar 2017
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Honeypot Catches Social Engineering Scams On Social Media [61299]
CSO Online, March 7th, 2017

"Research company investigates 40,000 fake accounts to find impersonator tactics...

Say you just got laid off from your job. Bills are piling up and the pressure to get a new job quickly is building. Your desperation has you taking chances you wouldn't normally take, such as clicking on a link to a job offer - even if something about it doesn't quite look right.

Research firm ZeroFOX has found that unless a company has a verified recruiting account, it can be difficult for an applicant to decipher a legitimate account from an impersonator..."
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06 Jan 2017
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Why Social Media Is The Future Of Customer Service [59433]
Business 2 Community, January 6th, 2017

"The long and short of it is that social media is the future of customer service. Facebook, WhatsAapp, Instagram and twitter have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who log on on a daily basis, of which 43% do it several times a day. Likewise, 59% of instagram users and 38% of Twitter users log on daily. According to Facebook founder Mark Zuckerberg, the average Facebook users spend about 40 minutes per day on Facebook..."
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